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Unmatched Verocity

Northern Pike attack with unmatched verocity. Never Fail Lures travel over stumps, logs and other structure that pike use to ambush prey.

Northern Pike also cruise the open water in search of food. If fished properly N.F.L.'s can cover a vast area of water in a short period.

If you have never had an encounter with a giant pike, you have not experienced true topwater excitement. You will be in disbelief at the pure intensity with which they attack these baits.

There are a variety of colors to choose from, but brightly colored baits work best for big pike.

Once these fish zero in on an easy meal nothing can stop them. Never leave a bail dangling in the water while searching for these predetors. They have a habit of striking when you least expect it.

N.F.L's have addicted me to Northern Pike fishing. I am sure they will do the same for you.

I promise, you will not be disappointed!

Never Fail Lures

Never Fail Lures: New in-line buzzbaits


Welcome Big Pike fisher # to this exciting new product